BingeLayer / BingeLayer Play · celebrity

0 to scale · 2 to rescue · 0 to cut · last refresh 2 min ago

ROAS1.88×–

Spend$195.5k–

CTR0.49%–

CVR9.3%–

Need attention2–

ROAS–

Spend–

CTR–

CVR–

Need attention–

62/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued1 / 6 (17%)
Mean CTR retention (last/first)0.38
Daily CTR coefficient of variation0.41
Cohort rank (vertical · objective)50%

Action2 Scale0 Watch4 Rescue2 Cut0 Explore6

Underperformers: cut or rework

Below cohort baseline since launch. Pause or fundamentally redesign.

TabCutPeriodLast 75 days

0 creatives

CreativeCTR CVR ROAS Spend Days7d trendHealthAction

No creatives in this view.

Showing all 0 creatives in this view.

Underperformers: cut or rework

Below cohort baseline since launch. Pause or fundamentally redesign.

CreativeCTRCVRROASSpendDays7d trendHealthAction