BingeLayer / BingeLayer Play · celebrity

0 to scale · 1 to rescue · 0 to cut · last refresh 2 min ago

ROAS1.88×–

Spend$195.5k–

CTR0.49%–

CVR9.3%–

Need attention1–

ROAS–

Spend–

CTR–

CVR–

Need attention–

67/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued0 / 6 (0%)
Mean CTR retention (last/first)0.38
Daily CTR coefficient of variation0.41
Cohort rank (vertical · objective)50%

Action1 Scale0 Watch5 Rescue1 Cut0 Explore6

1 creative needs your attention

Ranked by spend at risk. Top performers are auto-scaled — see the banner above.

RefreshBingeLayer · entertainment · native · #501039
Stream the hype
Audience is tired — CTR has fallen to 0.38% after 46 days. $47.4k spent.
Improve