BingeLayer / BingeLayer Plus · trailer

0 to scale · 2 to rescue · 1 to cut · last refresh 2 min ago

ROAS2.91×–

Spend$98.6k–

CTR0.56%–

CVR8.7%–

Need attention3–

ROAS–

Spend–

CTR–

CVR–

Need attention–

74/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued1 / 6 (17%)
Mean CTR retention (last/first)0.41
Daily CTR coefficient of variation0.40
Cohort rank (vertical · objective)94%

Action3 Scale0 Watch3 Rescue2 Cut1 Explore6

Losing performance: rescue or replace

Declining CTR/CVR. Drill in to find the twin and generate a variant.

TabRescuePeriodLast 75 days

2 creatives

CreativeCTR CVR ROAS Spend Days7d trendHealthAction

A new season drops

BingeLayer · entertainment · interstitial · #500825

Health

IPM goal · Rescue

Raw conversion power is weak — even with healthy traffic it isn't earning enough returns. Consider pausing or refreshing this creative.

Stream the hype

BingeLayer · entertainment · native · #500822

Health

IPM goal · Rescue

Raw conversion power is weak — even with healthy traffic it isn't earning enough returns. Consider pausing or refreshing this creative.

Showing all 2 creatives in this view.

Losing performance: rescue or replace

Declining CTR/CVR. Drill in to find the twin and generate a variant.

CreativeCTRCVRROASSpendDays7d trendHealthAction