BingeLayer / BingeLayer Plus · trailer

0 to scale · 1 to rescue · 1 to cut · last refresh 2 min ago

ROAS2.91×–

Spend$98.6k–

CTR0.56%–

CVR8.7%–

Need attention2–

ROAS–

Spend–

CTR–

CVR–

Need attention–

79/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued0 / 6 (0%)
Mean CTR retention (last/first)0.41
Daily CTR coefficient of variation0.40
Cohort rank (vertical · objective)94%

Action2 Scale0 Watch4 Rescue1 Cut1 Explore6

2 creatives need your attention

Ranked by spend at risk. Top performers are auto-scaled — see the banner above.

ReplaceBingeLayer · entertainment · banner · #500823
Stream the hype
Losing money — 2.32× ROAS on $11.9k of spend.
Replace
RefreshBingeLayer · entertainment · interstitial · #500825
A new season drops
Audience is tired — CTR has fallen to 0.74% after 34 days. $11.5k spent.
Improve