BingeLayer / BingeLayer Now · trailer
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ROAS
Spend
CTR
CVR
Need attention
62/ 100
Campaign health composite
Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.
- Creatives fatigued3 / 6 (50%)
- Mean CTR retention (last/first)0.35
- Daily CTR coefficient of variation0.50
- Cohort rank (vertical · objective)100%
Underperformers: cut or rework
Below cohort baseline since launch. Pause or fundamentally redesign.
CreativeCTRCVRROASSpendDays7d trendHealthAction