BingeLayer / BingeLayer Plus · ugc

0 to scale · 3 to rescue · 0 to cut · last refresh 2 min ago

ROAS1.84×–

Spend$175.2k–

CTR0.46%–

CVR9.3%–

Need attention3–

ROAS–

Spend–

CTR–

CVR–

Need attention–

55/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued1 / 6 (17%)
Mean CTR retention (last/first)0.34
Daily CTR coefficient of variation0.52
Cohort rank (vertical · objective)33%

Action3 Scale0 Watch3 Rescue3 Cut0 Explore6

Losing performance: rescue or replace

Declining CTR/CVR. Drill in to find the twin and generate a variant.

TabRescuePeriodLast 75 days

3 creatives

CreativeCTR CVR ROAS Spend Days7d trendHealthAction

Exclusive tonight

BingeLayer · entertainment · interstitial · #500175

Health

CTR goal · Rescue

Spend isn't converting into return — every dollar is buying less than peers. Consider pausing or refreshing this creative.

Binge starts now

BingeLayer · entertainment · interstitial · #500176

Health

CTR goal · Rescue

Spend isn't converting into return — every dollar is buying less than peers. Consider pausing or refreshing this creative.

Stream the hype

BingeLayer · entertainment · native · #500177

Health

CTR goal · Rescue

Spend isn't converting into return — every dollar is buying less than peers. Consider pausing or refreshing this creative.

Showing all 3 creatives in this view.

Losing performance: rescue or replace

Declining CTR/CVR. Drill in to find the twin and generate a variant.

CreativeCTRCVRROASSpendDays7d trendHealthAction