BingeLayer / BingeLayer Plus · ugc

0 to scale · 3 to rescue · 0 to cut · last refresh 2 min ago

ROAS1.84×–

Spend$175.2k–

CTR0.46%–

CVR9.3%–

Need attention3–

ROAS–

Spend–

CTR–

CVR–

Need attention–

55/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued1 / 6 (17%)
Mean CTR retention (last/first)0.34
Daily CTR coefficient of variation0.52
Cohort rank (vertical · objective)33%

Action3 Scale0 Watch3 Rescue3 Cut0 Explore6

Stable creatives to watch

Maintain current spend; monitor for fatigue or sudden drops.

TabWatchPeriodLast 75 days

3 creatives

CreativeCTR CVR ROAS Spend Days7d trendHealthAction

Binge starts now

BingeLayer · entertainment · native · #500178

Health

CTR goal · Watch

Spend isn't converting into return — every dollar is buying less than peers. Monitor closely.

A new season drops

BingeLayer · entertainment · interstitial · #500174

Health

CTR goal · Watch

Spend isn't converting into return — every dollar is buying less than peers. Monitor closely.

Binge starts now

BingeLayer · entertainment · native · #500179

Health

CTR goal · Watch

Spend isn't converting into return — every dollar is buying less than peers. Consider pausing or refreshing this creative.

Showing all 3 creatives in this view.

Stable creatives to watch

Maintain current spend; monitor for fatigue or sudden drops.

CreativeCTRCVRROASSpendDays7d trendHealthAction