BingeLayer / BingeLayer Plus · ugc
0 to scale · 3 to rescue · 0 to cut · last refresh 2 min ago
ROAS
Spend
CTR
CVR
Need attention
55/ 100
Campaign health composite
Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.
- Creatives fatigued1 / 6 (17%)
- Mean CTR retention (last/first)0.34
- Daily CTR coefficient of variation0.52
- Cohort rank (vertical · objective)33%
Creatives recommended to scale
Top performers in this campaign. Increase spend or replicate the winning attributes.
CreativeCTRCVRROASSpendDays7d trendHealthAction