Advisor
Per-(creative · country · OS) recommendations, ranked by est. daily impact. Apply one-click, snooze for later, or dismiss.
50 actions ready
est. $12.8k/day at stake. 21 critical · 24 warning · 5 opportunity
Refresh creative · 89% concentrated in DE, CTR -79%89% of this creative's impressions sit in DE, where CTR has dropped 79%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $563/day at risk.
est. $563/day
Shift $122/day · marginal ROAS -1.17 → 3.36Reallocate $122/day from a low-margin slice (marginal ROAS -1.17) to a high-margin slice (marginal ROAS 3.36) within this advertiser. Est. +$555/day net at constant total spend — observational projection from the trailing 14-day spend-response curve, not an experimental result.
est. $555/day
Refresh creative · 89% concentrated in DE, CTR -82%89% of this creative's impressions sit in DE, where CTR has dropped 82%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $542/day at risk.
est. $542/day
Refresh creative · 88% concentrated in DE, CTR -75%88% of this creative's impressions sit in DE, where CTR has dropped 75%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $523/day at risk.
est. $523/day
Refresh creative · 98% concentrated in UK, CTR -81%98% of this creative's impressions sit in UK, where CTR has dropped 81%. Single-market dependency: if UK keeps fatiguing you lose the creative outright. Diversify or replace. Est. $490/day at risk.
est. $490/day
Refresh creative · 98% concentrated in UK, CTR -81%98% of this creative's impressions sit in UK, where CTR has dropped 81%. Single-market dependency: if UK keeps fatiguing you lose the creative outright. Diversify or replace. Est. $481/day at risk.
est. $481/day
Refresh creative · 98% concentrated in UK, CTR -82%98% of this creative's impressions sit in UK, where CTR has dropped 82%. Single-market dependency: if UK keeps fatiguing you lose the creative outright. Diversify or replace. Est. $471/day at risk.
est. $471/day
Refresh creative · 98% concentrated in UK, CTR -84%98% of this creative's impressions sit in UK, where CTR has dropped 84%. Single-market dependency: if UK keeps fatiguing you lose the creative outright. Diversify or replace. Est. $455/day at risk.
est. $455/day
Refresh creative · 89% concentrated in DE, CTR -82%89% of this creative's impressions sit in DE, where CTR has dropped 82%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $452/day at risk.
est. $452/day
Refresh creative · 98% concentrated in UK, CTR -78%98% of this creative's impressions sit in UK, where CTR has dropped 78%. Single-market dependency: if UK keeps fatiguing you lose the creative outright. Diversify or replace. Est. $437/day at risk.
est. $437/day
Refresh creative · 90% concentrated in DE, CTR -70%90% of this creative's impressions sit in DE, where CTR has dropped 70%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $434/day at risk.
est. $434/day
Refresh creative · 98% concentrated in UK, CTR -71%98% of this creative's impressions sit in UK, where CTR has dropped 71%. Single-market dependency: if UK keeps fatiguing you lose the creative outright. Diversify or replace. Est. $395/day at risk.
est. $395/day
Refresh creative · 78% concentrated in DE, CTR -81%78% of this creative's impressions sit in DE, where CTR has dropped 81%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $354/day at risk.
est. $354/day- Refresh creative · 88% concentrated in DE, CTR -62%
88% of this creative's impressions sit in DE, where CTR has dropped 62%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $338/day at risk.
est. $338/day 
Refresh creative · 77% concentrated in DE, CTR -79%77% of this creative's impressions sit in DE, where CTR has dropped 79%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $323/day at risk.
est. $323/day- Pause in UK · iOS · CTR -81% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $304/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $304/day 
Refresh creative · 79% concentrated in DE, CTR -81%79% of this creative's impressions sit in DE, where CTR has dropped 81%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $298/day at risk.
est. $298/day- Pause in UK · iOS · CTR -81% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $297/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $297/day 
Refresh creative · 76% concentrated in DE, CTR -83%76% of this creative's impressions sit in DE, where CTR has dropped 83%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $290/day at risk.
est. $290/day- Pause in UK · iOS · CTR -82% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $289/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $289/day 
Refresh creative · 78% concentrated in DE, CTR -79%78% of this creative's impressions sit in DE, where CTR has dropped 79%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $287/day at risk.
est. $287/day
Refresh creative · 77% concentrated in DE, CTR -74%77% of this creative's impressions sit in DE, where CTR has dropped 74%. Single-market dependency: if DE keeps fatiguing you lose the creative outright. Diversify or replace. Est. $277/day at risk.
est. $277/day
Shift $38/day · marginal ROAS -1.71 → 4.06Reallocate $38/day from a low-margin slice (marginal ROAS -1.71) to a high-margin slice (marginal ROAS 4.06) within this advertiser. Est. +$219/day net at constant total spend — observational projection from the trailing 14-day spend-response curve, not an experimental result.
est. $219/day
Refresh creative · 76% concentrated in MX, CTR -84%76% of this creative's impressions sit in MX, where CTR has dropped 84%. Single-market dependency: if MX keeps fatiguing you lose the creative outright. Diversify or replace. Est. $209/day at risk.
est. $209/day- Pause in DE · Android · CTR -74% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $204/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $204/day 
Refresh creative · 79% concentrated in MX, CTR -75%79% of this creative's impressions sit in MX, where CTR has dropped 75%. Single-market dependency: if MX keeps fatiguing you lose the creative outright. Diversify or replace. Est. $193/day at risk.
est. $193/day- Pause in DE · Android · CTR -82% (7d)
This slice is decaying 1.1× faster than the creative average. Saves est. $189/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $189/day - Refresh creative · 73% concentrated in MX, CTR -79%
73% of this creative's impressions sit in MX, where CTR has dropped 79%. Single-market dependency: if MX keeps fatiguing you lose the creative outright. Diversify or replace. Est. $188/day at risk.
est. $188/day 
Refresh creative · 76% concentrated in MX, CTR -77%76% of this creative's impressions sit in MX, where CTR has dropped 77%. Single-market dependency: if MX keeps fatiguing you lose the creative outright. Diversify or replace. Est. $185/day at risk.
est. $185/day- Pause in DE · iOS · CTR -81% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $185/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $185/day - Pause in DE · iOS · CTR -79% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $182/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $182/day 
Refresh creative · 77% concentrated in MX, CTR -80%77% of this creative's impressions sit in MX, where CTR has dropped 80%. Single-market dependency: if MX keeps fatiguing you lose the creative outright. Diversify or replace. Est. $180/day at risk.
est. $180/day- Pause in DE · Android · CTR -70% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $176/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $176/day 
Refresh creative · 77% concentrated in MX, CTR -84%77% of this creative's impressions sit in MX, where CTR has dropped 84%. Single-market dependency: if MX keeps fatiguing you lose the creative outright. Diversify or replace. Est. $172/day at risk.
est. $172/day- Pause in DE · Android · CTR -80% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $152/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $152/day - Replace rewarded_video in MX · native 1.6× ROAS
In MX's rewarded_video cohort, native creatives are outperforming by 1.6× on ROAS. Rotate this creative's spend into the native format to capture the cohort lift. Est. +$141/day.
est. $141/day - Replace rewarded_video in MX · native 1.6× ROAS
In MX's rewarded_video cohort, native creatives are outperforming by 1.6× on ROAS. Rotate this creative's spend into the native format to capture the cohort lift. Est. +$135/day.
est. $135/day - Pause in MX · Android · CTR -75% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $129/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $129/day - Pause in MX · Android · CTR -84% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $124/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $124/day - Pause in MX · Android · CTR -77% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $121/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $121/day - Pause in MX · Android · CTR -79% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $119/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $119/day - Replace rewarded_video in MX · native 1.6× ROAS
In MX's rewarded_video cohort, native creatives are outperforming by 1.6× on ROAS. Rotate this creative's spend into the native format to capture the cohort lift. Est. +$116/day.
est. $116/day - Pause in MX · Android · CTR -80% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $112/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $112/day - Pause in MX · Android · CTR -84% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $102/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $102/day - Pause in DE · iOS · CTR -69% (7d)
This slice is decaying 1.0× faster than the creative average. Saves est. $72/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $72/day 
Pause in MX · iOS · CTR -73% (7d)This slice is decaying 1.0× faster than the creative average. Saves est. $72/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $72/day
Pause in MX · iOS · CTR -62% (7d)This slice is decaying 1.0× faster than the creative average. Saves est. $71/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $71/day
Pause in MX · iOS · CTR -68% (7d)This slice is decaying 1.0× faster than the creative average. Saves est. $70/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $70/day- Pause in DE · iOS · CTR -82% (7d)
This slice is decaying 1.1× faster than the creative average. Saves est. $64/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $64/day 
Pause in MX · iOS · CTR -81% (7d)This slice is decaying 1.0× faster than the creative average. Saves est. $64/day at current ROAS — observational projection over the trailing 7-day window, not an experimental result.
est. $64/day