Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail48% similar · food_delivery × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
54Health
Hungry? We got you#501069 · combo · late-night
ROAS2.23×
CTR0.86%
CVR9.7%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (62.9% vs 22.1%). This attribute correlates with higher engagement in the food delivery cohort. While both creatives achieved similar CTRs (0.00855 vs 0.00825), the higher on-screen text density appears to contribute to a stronger conversion rate (0.097 vs 0.102).
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typelate-nightsave smarter→cta textLearn moreOrder now→dominant colorredorange→emotional tonepremiumexcited→text density0.220.63↑clutter score0.300.22↓novelty score0.550.87↑faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / interstitialCohort sample is too small to detect winning attribute patterns.