Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail47% similar · fintech × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
66Health
Save with confidence#501057 · feature-focus · security
ROAS6.45×
CTR0.55%
CVR10.0%
⟷
Twin winnerScale
60Health
Your money, clearer#500806 · minimalist · security
ROAS9.36×
CTR0.56%
CVR10.9%
Vision insight · preview
Shift to video format for better results.
The winning creative moved from a static banner to a 12-second video. While the source had a CTR of 0.0055, the winner achieved 0.0056. This format change correlates with higher engagement in the fintech vertical.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusminimalist→cta textLearn moreWatch now→dominant colorblackwhite→emotional tonepremiumcalm→duration sec012↑text density0.590.72↑clutter score0.230.02↓novelty score0.580.47↓has ugc style01↑faces count13↑
Winning patterns in this cohort
1 of 50 top performers · fintech / interstitial+1125%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 8% of the rest do.+513%in 100% of winners
Dominant colour: white100% of top performers in this cohort use this dominant colour; 16% of the rest do.+390%in 100% of winners
Hook: security100% of top performers in this cohort use this hook; 20% of the rest do.