Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail59% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Up to 40% off#501055 · ugc · watch now
ROAS2.19×
CTR0.52%
CVR5.6%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative uses a 12-second video format, while the fatigued creative is a static banner. The winner achieved a 0.009 CTR and 0.071 CVR, compared to the source’s 0.005 CTR and 0.056 CVR. Switching to video correlates with increased engagement in this ecommerce cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typewatch nowfree shipping→cta textOrder nowStart now→dominant colorlimeblue→emotional toneexcitedcalm→duration sec012↑text density0.400.53↑clutter score0.400.47↑novelty score0.660.60↓faces count02↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.