Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail72% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeScale
66Health
Win epic rewards#501047 · reward · security
ROAS2.13×
CTR1.19%
CVR23.0%
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Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Extend video length for better results.
The winning creative features a 20-second video, while the fatigued creative is 10 seconds long. This difference correlates with engagement in the gaming vertical. While both creatives have a similar CTR (0.0119 vs 0.0114), extending the video length is the most impactful change to test.
Confidence 90% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardcompetitive→hook typesecurityfree rewards→cta textWatch nowOrder now→emotional toneadventurouscalm→duration sec1020↑text density0.460.38↓clutter score0.400.47↑novelty score0.860.96↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.