Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail45% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
43Health
A new season drops#501041 · trailer · trending
ROAS1.69×
CTR0.48%
CVR8.9%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (39.1% vs 5%). This attribute correlates with higher engagement in the entertainment cohort, as the winner achieved a 0.0071 CTR and 0.101 CVR compared to the source’s 0.0048 CTR and 0.089 CVR. Consider increasing the amount of text in your ad.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrailerdrama→hook typetrendingexclusive→cta textLearn moreWatch now→dominant colorredblue→emotional tonecalmurgent→text density0.050.39↑clutter score0.410.45↑novelty score0.830.88↑has ugc style01↑faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.