Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail58% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
26Health
Your next favorite pick#501019 · competitive · free shipping
ROAS2.14×
CTR0.64%
CVR5.2%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Add a discount badge to boost results.
The winning creative has a discount badge, while the fatigued creative does not. This attribute correlates with higher engagement in the cohort: the winner achieved a 0.009 CTR and 0.071 CVR, compared to the source’s 0.006 CTR and 0.052 CVR. Prioritize adding a discount badge.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecompetitivereward→cta textInstall nowStart now→dominant colorwhiteblue→emotional toneurgentcalm→text density0.450.53↑clutter score0.430.47↑novelty score0.580.60↑has discount badge01↑faces count42↓
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.