Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
58Health
Your cravings, delivered#501000 · food-closeup · free delivery
ROAS2.46×
CTR0.76%
CVR8.9%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Show people! Higher engagement with faces.
The winning creative features three people on-screen, while the fatigued version has none. The winner achieved a 0.00825 CTR and 0.102 CVR, compared to the source’s 0.00764 CTR and 0.089 CVR. Including people in your visuals correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupurgency→hook typefree deliverysave smarter→cta textShop nowOrder now→dominant colorlimeorange→emotional toneurgentexcited→text density0.680.63↓clutter score0.320.22↓novelty score0.660.87↑has discount badge10↓faces count03↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.