Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail78% similar · food_delivery × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
41Health
Hungry? We got you#500999 · food-closeup · save smarter
ROAS2.27×
CTR0.83%
CVR9.3%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Simplify: Static Images Outperform Video Here
The winning creative uses a static image instead of a 5-second video. While the source creative achieved a 0.0083 CTR, the static image achieved a 0.0083 CTR with a higher ROAS of 2.92 versus 2.27. Consider testing a static banner format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupurgency→cta textShop nowOrder now→duration sec50↓text density0.380.63↑clutter score0.320.22↓novelty score0.940.87↓has discount badge10↓faces count23↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / interstitialCohort sample is too small to detect winning attribute patterns.