Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail67% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
38Health
Flash sale live#500983 · competitive · free shipping
ROAS2.38×
CTR0.59%
CVR6.7%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
User-generated style drives higher engagement.
The winning creative incorporates a user-generated style, while the fatigued creative does not. This attribute correlates with higher engagement in the cohort. The winner achieved a 0.0090 CTR and 0.0705 CVR, compared to the source’s 0.0059 CTR and 0.0670 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecompetitivereward→cta textBook nowStart now→dominant colorpinkblue→emotional tonetrustworthycalm→duration sec812↑text density0.730.53↓clutter score0.320.47↑novelty score0.690.60↓has ugc style01↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.