Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail53% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
12 high-impact attribute differences
Your fatigued creativeWatch
23Health
New collection drop#500981 · ugc · limited offer
ROAS2.33×
CTR0.49%
CVR6.4%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. This change correlates with a significant increase in performance: the winner achieved a 0.009 CTR versus the fatigued creative’s 0.0049 CTR. Consider testing video assets.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typelimited offerfree shipping→cta textInstall nowStart now→dominant colororangeblue→emotional toneadventurouscalm→duration sec012↑text density0.450.53↑clutter score0.400.47↑novelty score0.190.60↑has discount badge01↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.