Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
27Health
Up to 40% off#500980 · discount · power-up
ROAS1.90×
CTR0.35%
CVR6.2%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. This change correlates with a significant increase in performance: the winner achieved a 0.009 CTR and 0.071 CVR, compared to the source’s 0.0035 CTR and 0.062 CVR. Consider testing a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typepower-upfree shipping→cta textWatch nowStart now→dominant colorwhiteblue→emotional tonetrustworthycalm→duration sec012↑text density0.760.53↓clutter score0.450.47↑novelty score0.320.60↑faces count02↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.