Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail45% similar · fintech × interstitial
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
38Health
Secure & simple#500951 · gameplay · exclusive
ROAS4.08×
CTR0.35%
CVR9.1%
⟷
Twin winnerScale
60Health
Your money, clearer#500806 · minimalist · security
ROAS9.36×
CTR0.56%
CVR10.9%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. This change correlates with a higher CTR (0.00558 vs 0.00351) and ROAS (9.36 vs 4.08) in this cohort. Consider testing a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemegameplayminimalist→hook typeexclusivesecurity→cta textOrder nowWatch now→dominant colorlimewhite→emotional toneplayfulcalm→duration sec012↑text density0.150.72↑clutter score0.220.02↓novelty score0.350.47↑has ugc style01↑faces count13↑
Winning patterns in this cohort
1 of 50 top performers · fintech / interstitial+1125%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 8% of the rest do.+513%in 100% of winners
Dominant colour: white100% of top performers in this cohort use this dominant colour; 16% of the rest do.+390%in 100% of winners
Hook: security100% of top performers in this cohort use this hook; 20% of the rest do.