Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail70% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
39Health
Limited stock#500946 · testimonial · free shipping
ROAS1.55×
CTR0.45%
CVR5.9%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative uses a 12-second video format, while the fatigued creative is a static banner. The winner achieves a 0.009 CTR and 0.071 CVR, compared to the source’s 0.0045 CTR and 0.059 CVR. Switching to video correlates with increased engagement in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialreward→cta textWatch nowStart now→dominant colorlimeblue→emotional tonetrustworthycalm→duration sec012↑text density0.310.53↑clutter score0.340.47↑novelty score0.610.60↓faces count02↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.