Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
35Health
Win epic rewards#500940 · family · competition
ROAS1.28×
CTR0.73%
CVR20.1%
⟷
Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Increase freshness to boost engagement.
The winning creative has a significantly higher visual freshness. This attribute correlates with higher engagement in the gaming cohort, as the winner (CTR 0.0114) outperforms the source (CTR 0.0073). Prioritize refreshing your visuals.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefamilycompetitive→hook typecompetitionfree rewards→cta textInstall nowOrder now→dominant colorpurpleorange→duration sec3020↓text density0.650.38↓clutter score0.430.47↑novelty score0.450.96↑faces count01↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.