Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail44% similar · food_delivery × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Fast food, fast#500925 · combo · security
ROAS1.63×
CTR0.43%
CVR8.1%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (62.9% vs 32.3%) and achieves a higher overall CTR (0.00825) compared to the fatigued creative (0.00434). Increasing the amount of text displayed correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typesecuritysave smarter→cta textShop nowOrder now→emotional tonetrustworthyexcited→duration sec120↓text density0.320.63↑clutter score0.230.22↓novelty score0.290.87↑has discount badge10↓has ugc style10↓
Winning patterns in this cohort
0 of 0 top performers · food_delivery / interstitialCohort sample is too small to detect winning attribute patterns.