Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail59% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
27Health
Fly smarter#500920 · family · limited offer
ROAS5.26×
CTR0.47%
CVR5.3%
⟷
Twin winnerScale
65Health
Dream destinations await#500847 · family · escape
ROAS6.90×
CTR0.86%
CVR5.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to an 8-second video. While the source had a 0.004695 CTR, the video format achieved a 0.008628 CTR. This suggests that motion correlates with higher engagement in this travel segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typelimited offerescape→cta textGet offerOrder now→emotional toneplayfultrustworthy→duration sec08↑text density0.360.15↓clutter score0.420.19↓novelty score0.710.70↓
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.