Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail48% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeCut
23Health
New collection drop#500906 · celebrity · free shipping
ROAS1.63×
CTR0.43%
CVR4.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher results.
The winning creative uses a 12-second video format, while the fatigued ad is a static banner. This change correlates with significantly higher engagement: the winner achieved a 0.009 CTR and 0.071 CVR, compared to the source’s 0.004 CTR and 0.043 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebrityreward→cta textInstall nowStart now→dominant colorpurpleblue→emotional toneadventurouscalm→duration sec012↑text density0.610.53↓clutter score0.640.47↓novelty score0.470.60↑has discount badge01↑has ugc style01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.