Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail67% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
35Health
Win epic rewards#500902 · competitive · fast
ROAS0.87×
CTR0.61%
CVR21.7%
⟷
Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (49.1% vs 26.3%) and correlates with a higher CTR (0.0102 vs 0.0061). Increasing the amount of text displayed could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecompetitivefantasy→cta textGet offerWatch now→emotional toneplayfulcalm→text density0.260.49↑clutter score0.440.57↑novelty score0.190.88↑faces count13↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.