Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
Why is your fatigued creative losing to its twin?
6 high-impact attribute differences
Your fatigued creativeRescue
33Health
Win epic rewards#500901 · reward · free rewards
ROAS0.95×
CTR0.66%
CVR22.6%
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Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Twin feels less repetitive
The winner's novelty score sits well above average for its cohort. Your fatigued creative is one of several near-duplicates in the portfolio — audience saturation is suppressing CTR.
Confidence 74% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardcompetitive→dominant colorpurpleorange→duration sec3020↓text density0.340.38↑clutter score0.380.47↑novelty score0.280.96↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.