Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail69% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
29Health
Join the arena#500900 · feature-focus · challenge
ROAS1.07×
CTR0.80%
CVR21.0%
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Twin winnerScale
38Health
Beat your rivals#500217 · reward · challenge
ROAS1.98×
CTR1.28%
CVR21.0%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (0.509 vs 0.136). This attribute correlates with higher engagement in the gaming vertical, as the winner achieved a 0.0128 CTR compared to the fatigued creative’s 0.0080 CTR. Consider increasing the amount of text in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusreward→cta textInstall nowTry for free→dominant colorlimeblue→emotional tonetrustworthycalm→duration sec3015↓text density0.140.51↑clutter score0.350.48↑novelty score0.830.93↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.