Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · fintech × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
38Health
Track every euro#500881 · trust · cashback
ROAS5.96×
CTR0.31%
CVR9.3%
⟷
Twin winnerScale
46Health
Track every euro#500269 · product-focus · challenge
ROAS7.18×
CTR0.63%
CVR12.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 15-second video. This correlates with a significant increase in performance: the winner achieved a 0.0063 CTR versus the fatigued creative’s 0.0031 CTR. Consider testing a video format for your campaign.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrustproduct-focus→hook typecashbackchallenge→cta textInstall nowTry for free→dominant colorblackblue→emotional toneplayfulurgent→duration sec015↑text density0.340.23↓clutter score0.130.18↑novelty score0.410.34↓faces count01↑
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.