Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail60% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
38Health
Up to 40% off#500870 · urgency · new collection
ROAS2.21×
CTR0.43%
CVR6.4%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative uses a 12-second video format, while the fatigued ad is a static banner. This difference correlates with a higher CTR (0.0090 vs 0.0043) and ROAS (3.22 vs 2.21) in this cohort. Consider transitioning to video.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeurgencyreward→hook typenew collectionfree shipping→cta textOrder nowStart now→dominant colorbeigeblue→emotional tonepremiumcalm→duration sec012↑text density0.610.53↓clutter score0.200.47↑novelty score0.410.60↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.