Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail69% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
33Health
Book your next trip#500813 · discount · escape
ROAS9.68×
CTR0.72%
CVR5.9%
⟷
Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Increase ad length for better results.
The winning creative features an 8-second video, while the fatigued ad is 5 seconds long. This difference correlates with higher engagement; the winner achieved a 0.0086 CTR versus the source’s 0.0072 CTR. Consider extending your video creative.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountcompetitive→cta textLearn moreTry for free→dominant colorblueteal→emotional tonetrustworthycalm→duration sec58↑text density0.230.37↑clutter score0.200.25↑novelty score0.880.65↓has discount badge10↓
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.