Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail72% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
⟷
Twin winnerScale
66Health
Win epic rewards#501047 · reward · security
ROAS2.13×
CTR1.19%
CVR23.0%
Vision insight · preview
Shorter Videos Drive Higher Engagement
The winning creative uses a 10-second video format, while the fatigued creative is 20 seconds long. This shorter length correlates with higher engagement in this gaming cohort, as the winner achieved a 0.0119 CTR versus the source’s 0.0114 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecompetitivereward→hook typefree rewardssecurity→cta textOrder nowWatch now→emotional tonecalmadventurous→duration sec2010↓text density0.380.46↑clutter score0.470.40↓novelty score0.960.86↓
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.