Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
27Health
Last-minute savings#500778 · wanderlust · discover
ROAS7.12×
CTR0.50%
CVR4.5%
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Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Increase people on-screen for better results.
The winning creative features three people on-screen, compared to two in the fatigued version. This attribute correlates with higher engagement in the cohort – the winner achieved a 0.0086 CTR versus 0.0050 for the source creative. Consider adding another person to your visuals.
Confidence 85% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemewanderlustcompetitive→hook typediscoverescape→cta textLearn moreTry for free→dominant colorblueteal→emotional toneplayfulcalm→text density0.360.37↑clutter score0.250.25↑novelty score0.650.65↓faces count23↑
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.