Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Limited stock#500764 · testimonial · limited offer
ROAS2.56×
CTR0.56%
CVR6.7%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video format for better results.
The winning creative moved from a static banner to a 12-second video. This change correlates with higher engagement: the winner achieved a 0.009 CTR versus the fatigued creative’s 0.0056 CTR. Consider testing video to revitalize performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialreward→hook typelimited offerfree shipping→dominant colorredblue→emotional toneplayfulcalm→duration sec012↑text density0.570.53↓clutter score0.270.47↑novelty score0.800.60↓has discount badge01↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.