Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail54% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
28Health
2-for-1 tonight#500749 · discount · 2-for-1
ROAS1.52×
CTR0.43%
CVR9.8%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase people on-screen for higher engagement.
The winning creative features three people on-screen, compared to one in the fatigued version. This attribute correlates with higher engagement in the cohort; the winner achieved a 0.0083 CTR versus the source’s 0.0043. Prioritize visuals with more people.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook type2-for-1save smarter→cta textWatch nowOrder now→dominant colorblackorange→text density0.690.63↓clutter score0.300.22↓novelty score0.470.87↑has discount badge10↓has ugc style10↓faces count13↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.