Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail51% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
38Health
Exclusive tonight#500714 · trailer · watch now
ROAS1.80×
CTR0.40%
CVR9.1%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
User-Generated Style Drives Higher Engagement
The winning creative incorporates a user-generated style, while the fatigued creative does not. This attribute correlates with higher engagement in the entertainment vertical. The winner achieved a 0.0071 CTR and 0.101 CVR, compared to the source’s 0.0040 CTR and 0.091 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrailerdrama→hook typewatch nowexclusive→cta textTry for freeWatch now→emotional tonecalmurgent→duration sec200↓text density0.320.39↑clutter score0.310.45↑novelty score0.780.88↑has ugc style01↑faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.