Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail60% similar · travel × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
21Health
Fly smarter#500707 · wanderlust · discover
ROAS6.92×
CTR0.65%
CVR5.6%
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Twin winnerScale
43Health
Last-minute savings#500450 · wanderlust · escape
ROAS7.13×
CTR0.81%
CVR6.3%
Vision insight · preview
Longer videos drive higher engagement.
The winning creative features a 20-second video, while the fatigued creative is 6 seconds long. This difference correlates with higher engagement in the travel segment. The winner achieved a 0.0081 CTR versus the source’s 0.0065 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typediscoverescape→dominant colorbluepurple→emotional toneplayfuladventurous→duration sec620↑text density0.360.73↑clutter score0.190.28↑novelty score0.620.72↑has discount badge01↑
Winning patterns in this cohort
22 of 61 top performers · travel / rewarded_video+38%in 64% of winners
Price prominently shown64% of winners surface the price up front. Eliminates the biggest dropout step in the funnel.+27%in 45% of winners
User-generated style framing45% of winners use UGC-style framing. Reads as authentic rather than produced; lifts attention on rewarded video and interstitial slots.-1%in 45% of winners
Visible price / discount proofConcrete value proof — 45% of top rewarded_video ads in travel carry a visible discount badge. Where the headline lacks proof, winners overwhelmingly substitute price.