Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail37% similar · fintech × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Secure & simple#500701 · testimonial · save smarter
ROAS6.34×
CTR0.45%
CVR11.4%
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Twin winnerScale
46Health
Track every euro#500269 · product-focus · challenge
ROAS7.18×
CTR0.63%
CVR12.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative uses a 15-second video format, while the fatigued creative is a static banner. This format correlates with higher engagement in the fintech cohort – the winner achieved a 0.0063 CTR versus the source’s 0.0045. Consider transitioning to video.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialproduct-focus→hook typesave smarterchallenge→cta textInstall nowTry for free→dominant colorblackblue→emotional toneplayfulurgent→duration sec015↑text density0.430.23↓clutter score0.140.18↑novelty score0.350.34↓faces count01↑
Winning patterns in this cohort
0 of 0 top performers · fintech / nativeCohort sample is too small to detect winning attribute patterns.