Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
54Health
Exclusive tonight#500681 · trailer · 2-for-1
ROAS2.88×
CTR0.60%
CVR8.7%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (0.391) compared to the fatigued version (0.228). This attribute correlates with higher engagement in the entertainment cohort, as the winner achieved a 0.00713 CTR versus the source’s 0.00602. Prioritize increasing the amount of text in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrailerdrama→hook type2-for-1exclusive→cta textGet offerWatch now→emotional tonecalmurgent→duration sec50↓text density0.230.39↑clutter score0.440.45↑novelty score0.890.88↓faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.