Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail62% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
39Health
Dream destinations await#500671 · discount · book now
ROAS7.34×
CTR0.49%
CVR5.1%
⟷
Twin winnerScale
46Health
Book your next trip#500883 · product-focus · exclusive
ROAS11.65×
CTR0.97%
CVR5.4%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the source creative had a 0.0049 CTR, the video version achieved a 0.0097 CTR. This suggests that incorporating motion significantly correlates with increased engagement in this travel segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountproduct-focus→hook typebook nowexclusive→cta textOrder nowBook now→emotional toneexcitedpremium→duration sec012↑text density0.280.47↑clutter score0.400.02↓novelty score0.510.83↑faces count01↑
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.