Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail55% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
59Health
Join the arena#500653 · fantasy · limited offer
ROAS1.01×
CTR0.47%
CVR16.3%
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Twin winnerScale
30Health
Beat your rivals#500685 · competitive · cashback
ROAS2.84×
CTR1.04%
CVR17.2%
Vision insight · preview
Increase ad length for better results.
The winning creative features a longer video format (20 seconds) compared to the fatigued ad (12 seconds). This difference correlates with a higher CTR (0.0104 vs 0.0046) and significantly improved ROAS (2.84 vs 1.01) within this gaming cohort. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefantasycompetitive→hook typelimited offercashback→cta textStart nowInstall now→dominant colorlimepurple→emotional toneadventurousurgent→duration sec1220↑text density0.050.16↑clutter score0.490.58↑novelty score0.480.99↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.