Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail74% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
35Health
Join the arena#500652 · reward · watch now
ROAS1.50×
CTR0.76%
CVR18.8%
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Twin winnerScale
38Health
Beat your rivals#500217 · reward · challenge
ROAS1.98×
CTR1.28%
CVR21.0%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness, correlating with a 0.0128 CTR (vs 0.0076 for the fatigued creative). Prioritizing fresh visuals appears to be the single most impactful change for this gaming cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typewatch nowchallenge→cta textShop nowTry for free→emotional tonetrustworthycalm→duration sec3015↓text density0.400.51↑clutter score0.670.48↓novelty score0.550.93↑faces count02↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.