Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail69% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
36Health
Win epic rewards#500649 · product-focus · competition
ROAS1.48×
CTR0.69%
CVR20.4%
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Twin winnerScale
42Health
Beat your rivals#500147 · gameplay · competition
ROAS2.70×
CTR1.16%
CVR20.7%
Vision insight · preview
Increase visual complexity for higher engagement.
The winning creative has significantly higher visual clutter than the fatigued version. The winner, with a visual clutter of 0.411, achieved a 0.0116 CTR compared to the source’s 0.0069 CTR. Increasing the amount of visual detail correlates with higher engagement in this gaming cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeproduct-focusgameplay→cta textInstall nowShop now→dominant colorpurplelime→duration sec630↑text density0.310.27↓clutter score0.210.41↑novelty score0.390.93↑faces count10↓
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.