Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Flash sale live#500618 · discount · before/after
ROAS3.14×
CTR0.46%
CVR6.0%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative uses a 12-second video format, while the fatigued creative is a static banner. This format correlates with a higher CTR (0.0090 vs 0.0046) in this cohort. Consider transitioning to video to revitalize performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typebefore/afterfree shipping→cta textBook nowStart now→dominant colorpurpleblue→emotional tonepremiumcalm→duration sec012↑text density0.640.53↓clutter score0.220.47↑novelty score0.410.60↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.