Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
54Health
Watch what’s trending#500609 · celebrity · exclusive
ROAS1.86×
CTR0.65%
CVR11.1%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Reduce visual clutter for better results.
The winning creative has significantly more visual clutter (0.445) than the fatigued version (0.249). This attribute correlates with higher engagement in the cohort. While the source ad had a 0.0065 CTR, the winner achieved 0.0071. Prioritize simplifying the visual design.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebritydrama→cta textGet offerWatch now→dominant colorlimeblue→emotional tonecalmurgent→duration sec200↓text density0.360.39↑clutter score0.250.45↑novelty score0.940.88↓faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.