Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail52% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
27Health
Dinner in minutes#500605 · fantasy · cashback
ROAS1.24×
CTR0.40%
CVR8.3%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness. The fatigued creative (0.297) saw a 0.0040 CTR and 0.083 CVR, while the winner (0.871) achieved a 0.0083 CTR and 0.102 CVR. Prioritizing fresh visuals correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefantasyurgency→hook typecashbacksave smarter→cta textLearn moreOrder now→dominant colorredorange→emotional tonetrustworthyexcited→text density0.810.63↓clutter score0.040.22↑novelty score0.300.87↑has discount badge10↓faces count23↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.