Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · fintech × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
64Health
Earn cashback daily#500589 · trust · earn more
ROAS7.22×
CTR0.50%
CVR9.6%
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Twin winnerScale
48Health
Your money, clearer#500341 · feature-focus · challenge
ROAS6.82×
CTR0.66%
CVR12.3%
Vision insight · preview
Switch to video format for gains.
The winning creative moved from a static banner to a 10-second video. This change correlates with higher engagement in the fintech cohort. While the source creative had a 0.0050 CTR, the video version achieved a 0.0065 CTR. Consider testing a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrustfeature-focus→hook typeearn morechallenge→cta textOrder nowBook now→dominant colororangewhite→duration sec010↑text density0.530.55↑novelty score0.520.39↓has discount badge01↑
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.