Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Your next favorite pick#500586 · urgency · cashback
ROAS2.47×
CTR0.43%
CVR6.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source creative had a 0.0043 CTR, the video format achieved a 0.0090 CTR. This suggests animated content correlates with higher engagement in this ecommerce segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeurgencyreward→hook typecashbackfree shipping→cta textOrder nowStart now→emotional toneadventurouscalm→duration sec012↑text density0.610.53↓clutter score0.450.47↑novelty score0.570.60↑has ugc style01↑faces count02↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.