Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
38Health
New collection drop#500584 · combo · new collection
ROAS2.44×
CTR0.43%
CVR6.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video Format Drives Higher Engagement
The winning creative uses a 12-second video format, while the fatigued creative is a static banner. This difference correlates with higher engagement: the winner achieved a 0.0090 CTR versus the source’s 0.0043 CTR. Consider shifting to video.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecomboreward→hook typenew collectionfree shipping→cta textBook nowStart now→dominant colorredblue→emotional toneexcitedcalm→duration sec012↑text density0.660.53↓clutter score0.380.47↑novelty score0.980.60↓faces count02↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.